ARCHIVED  November 1, 1996

Unusual marketing ideas hold customer’s attention

Daring and unconventional marketing strategies not only sell products, but some have changed American life as well.For example, Greeley marketing consultant Bonnie Dean pointed out, someone (Dean thinks it was someone at Domino’s Pizza) came up with the idea of home-delivered pizza.
And how about Federal Express, Dean said. Package delivery that was cheap enough and good enough to compete successfully with the U.S. Postal Service has changed the way business is done in the United States.
Few marketing strategies can compete with these examples in scale and success, but pushing beyond the usual media of TV and newspaper ads,…

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