Medium & message
Developing advertising plan critical for success
You’ve got your business loan, you’ve got your storefront, you’ve lined up your suppliers and you’ve even hired your employees. What more do you need?
You need to let your future customers or clients know you’re open and what services you provide. But how do you do it – without panicking? Do you buy advertising space from every ad rep who comes knocking? Do you splurge and go with a couple of billboards in addition to TV, radio and newspaper ads? Do you run with a couple of full-page ads and hope word…
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