Mission vs. profit: Your company can have both

You’re on a mission to achieve great things in your business, even to change the world. But the truth is that you spend more time worrying about how the economy is doing, and whether you’ll be able to make enough money to survive.

There’s hope for you!

The first question to ask yourself is: How essential is your mission to your business success? If you have a business model that just glues your altruistic motives on the side, then it’s easier to sacrifice them when money gets tight.

Toms Shoes has a business model where they send one pair…