Company website should extend customer service

You can take your website to the next level by thinking of it as a crucial extension of your real-world customer service. The rationale here is that your website is the representation of your business online. It’s a 24/7 salesperson, so groom it like you would your front-line staff. Make visiting your website a totally pleasant and fulfilling experience.

Consider these criteria: Is it easy to navigate? How quickly does it load? Are there ever times when the server is down and your site is inaccessible? Not good! What about the look and feel of the site? Is it…