Denver’s Teatulia tea company sues Boulder-based makers of Telula

BOULDER – Denver’s Teatulia tea company is suing the Boulder-based makers of Telula, a ready-to-drink fruit and vegetable juice that Teatulia says resembles its brand too closely.

Business Den reports that In a federal lawsuit filed this week, Teatulia says food purveyor Made in Nature has mislead customers into thinking that its Telula brand is related to Teatulia. Both brands “operate in the niche world of organic products,” the lawsuit says, and “are marketed similarly, use similar sales methods, operate through similar channels of trade, target similar customers, use similar advertising methods.”

The Highlands-based tea shop argues that confusion would increase as Teatulia continues developing products.

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