Natural Products  October 30, 2019

Yasso bolsters executive team

BOULDER — In the wake of its recent move from Massachusetts to Boulder, Yasso Inc., maker of Yasso Frozen Greek Yogurt bars, has brought on a group of new executives to help lead the firm. 

Andy Judd will serve as  chief marketing officer, Paul Kenny is Yasso’s new chief customer officer, Robert Machado has been hired as chief supply chain officer and Peter Ricchio is Yasso’s chief financial officer.

“Since officially joining Yasso in July one of my immediate goals was to build a leadership team that had the experience in building and scaling brands so that we could take Yasso’s business momentum to the next level,” Yasso CEO Craig Shiesley said in a prepared statement.  “It was important to me to find individuals that not only had both large and small company CPG experience, but also a deep passion for better-for-you food and Yasso.”

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BOULDER — In the wake of its recent move from Massachusetts to Boulder, Yasso Inc., maker of Yasso Frozen Greek Yogurt bars, has brought on a group of new executives to help lead the firm. 

Andy Judd will serve as  chief marketing officer, Paul Kenny is Yasso’s new chief customer officer, Robert Machado has been hired as chief supply chain officer and Peter Ricchio is Yasso’s chief financial officer.

“Since officially joining Yasso in July one of my immediate goals was to build a leadership team that had the experience in building and…

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Christopher Wood
Christopher Wood is editor and publisher of BizWest, a regional business journal covering Boulder, Broomfield, Larimer and Weld counties. Wood co-founded the Northern Colorado Business Report in 1995 and served as publisher of the Boulder County Business Report until the two publications were merged to form BizWest in 2014. From 1990 to 1995, Wood served as reporter and managing editor of the Denver Business Journal. He is a Marine Corps veteran and a graduate of the University of Colorado Boulder. He has won numerous awards from the Colorado Press Association, Society of Professional Journalists and the Alliance of Area Business Publishers.
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