Advertising, Marketing & PR  February 12, 2018

Brandzooka blocks Newsweek from video ad platform

By

BOULDER — Brandzooka, a Boulder-based programmatic video advertising platform, has blocked Newsweek from the platform in the wake of allegations of advertising fraud against the website.

Newsweek has been accused of buying traffic to meet its business goals, with head of sales Ed Hannigan resigning last week as the scandal erupted.

Brandzooka announced in a press release, Feb. 8, that it was blocking Newsweek.

“Our belief in empowering the world’s best creators by connecting their content to the best publishers online has not wavered, and that is why we are so incredibly enraged,” Brandzooka said…

Christopher Wood
Christopher Wood is editor and publisher of BizWest, a regional business journal covering Boulder, Broomfield, Larimer and Weld counties. Wood co-founded the Northern Colorado Business Report in 1995 and served as publisher of the Boulder County Business Report until the two publications were merged to form BizWest in 2014. From 1990 to 1995, Wood served as reporter and managing editor of the Denver Business Journal. He is a Marine Corps veteran and a graduate of the University of Colorado Boulder. He has won numerous awards from the Colorado Press Association, Society of Professional Journalists and the Alliance of Area Business Publishers.
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