‘Low snowfall’ drops Vail Resorts’ ski traffic 11 percent
BROOMFIELD — Skier visits to resorts under the Vail Resorts Inc. (NYSE: MTN) umbrella are down 10.8 percent through Jan. 8, compared with the same period a year ago.
The downturn is attributed to “historic low snowfall,” according to a statement from Rob Katz, chief executive of Vail Resorts, which has its headquarters in Broomfield.
Vail Resorts reported that lift-ticket revenue at the company’s North American resorts, was up 1.6 percent. But ski school revenue was down 4.5 percent and dining revenue was down 8.7 percent compared with a similar period of the prior year.
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