Growth in voice searches requires detailed digital footprint

Voice-responsive digital assistants such as Siri, Alexa, Cortana, Google Assistant and Bixby are becoming more and more popular.  Whether in their cars or their homes, or anytime they don’t want to look at their phone, people are asking Siri to find the “best local pizza place that delivers,” and Siri is returning tailored options. If you haven’t done this yourself, give it a try!

Recent stats show that 20 percent of searches on mobile devices are voice searches. Given the amount of investment in these technologies, we don’t anticipate that voice-search numbers will decrease. In…