Xero Shoes steps into world of equity crowdfunding

BROOMFIELD — As visionaries, Steven Sashen and Lena Phoenix may well be remembered for introducing a minimalist running shoe and turning that idea into an incredibly successful idea — minimalist footwear for all occasions. As entrepreneurs, the husband-and-wife team may be long remembered for not listening to business experts on a reality television show.

Because this week, their business, Feel The World LLC, will be going directly to the people for funding the Xero Shoes brand through new equity-crowdfunding provisions enacted by the JOBS Act of…