KGA maneuvers through industry reset
“Everything has gone through a reset,” he said. “What we thought was the norm has now been reconsidered.”
Value engineering — making sure that each dollar spent on a new home is spent wisely — is currently taking the lead in importance.
“Salespeople were just order takers in 2000 — anything built was sold,” Gloss said. “Now they have to deal with questions about validating what’s unique.
“Buyers want stand-up information and to know about what’s being put into homes that…
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