February 1, 1998

Horse racing network bets on interactive TV

BROOMFIELD — A fledgling telecommunications company here is staking its bet on the back of a horse, one executive says.

Television Games Network plans to have an interactive 24-hour horse racing channel on the air on Nov. 1. Viewers with a special receiver made by the company can pay $5.95 per month to bet on live horse racing from home — with the click of a remote control button, according to Tom Aronson, vice president of business affairs at Television Games Network.

“We are the only ones in the country with…

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