Norlarco expands reach to encompass Fort Collins

FORT COLLINS – Norlarco Credit Union is expanding its membership to encompass all of Fort Collins.

Although the credit union’s charter allows membership for the community at large, Norlarco previously has remained focused on smaller groups and businesses, known in the industry as select employee groups.

Norlarco boasts 164 such groups, including Colorado State University, Poudre R-1 School District, Poudre Valley Hospital, the city of Fort Collins and Teledyne Water Pik.

Now, however, changing dynamics in the banking industry have prompted the credit union to expand.

“We’re changing our marketing focus to include all of Fort Collins, rather than just concentrating on the SEGs…