Sportronics hopes fans tune into team radios

FORT COLLINS – Sportronics Radios Inc. is capturing a portion of the licensed sports products market with FanRadio, a pager-sized AM/FM radio.

What makes FanRadio unique and desirable to sports enthusiasts is that it is purchased with a particular team’s logo. Fans choose from Major League

Baseball, the National Basketball Association or more than 40 major university logos.

While it is the only retail team-licensed radio product on the market today, FanRadio’s uniqueness is not enough to assure the company’s success.

William Paul Wanker, the Fort Collins-based company’s president, insists that adequate research and planning have been critical to the company’s

acceptance in…