Make ethics part of social media campaign

The online conversation continues to explode in new and exciting directions. If your company is not participating on Facebook, LinkedIn, Twitter and Foursquare or any of the other popular social media outlets, you’re missing a viable opportunity to engage with your customers and prospective customers.

I know from experience that taking those first baby steps into social media is a huge learning curve. But businesses big and small can no longer sit on the sidelines and do nothing.

Earlier this year the Better Business Bureau serving Northern Colorado and Wyoming conducted a survey to get a handle on social media. Demographics…