Boomers: Ignore them at your own risk

Baby Boomers have never been known to settle for the status quo, so why should their retirement years be any different? Boomers continue to reinvent themselves and their lifestyles, forgoing rocking chairs to pursue new careers, new volunteer opportunities, new adventures.
Although their wealth is not what they anticipated – due in large part to retirement accounts and financial portfolios being dealt a deflationary blow by economic conditions – they continue to be an economic force to be reckoned with.
Businesses that ignore this viable – albeit graying – population segment are missing the boat.
To wit: Baby Boomers…