Swisslog Healthcare promotes TransLogic executive

BROOMFIELD — Swisslog Healthcare, which provides automation and software solutions for pharmacies and material transport, has promoted Larry Bray to vice president of sales for TransLogic North America.

TransLogic provides pneumatic-tube systems and automated material transport for hospitals and health care facilities.

Bray has served as the company’s senior region sales director, Midwest, for the past 10 years. In his expanded role, he will lead four senior region sales directors and eight region sales directors while managing succession planning and team-development initiatives, according to a press release.

“Larry brings a positive attitude that strengthens every project and collaboration across our organization, whether supporting customers, developing strategic proposals, or mentoring team members,” Adam Tappen, senior vice president, TransLogic, said in a written statement. “His deep knowledge of TransLogic products and service offerings, combined with his consistently high results, make him the ideal leader to drive our next chapter of growth and expand our market presence in healthcare facilities nationwide.”

Bray said his background gives him “a unique perspective on what customers need and how our products solve real operational challenges. I’m committed to advocating for improvements that enhance customer experiences and position TransLogic as the clear choice in transport automation.”

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