Crocs, Inc. promotes Rupert Campbell to head of HEYDUDE

BROOMFIELD — There is a leadership change at Crocs, Inc. (NASDAQ: CROX). The company on Monday announced it has promoted Rupert Campbell to executive vice president and president of the HEYDUDE brand, according to a news release. 

Rupert joined Crocs in March 2025 as senior vice president, chief commercial officer for HEYDUDE, responsible for overseeing and executing the commercial strategy for the HEYDUDE brand across the globe. In his new role, he will lead all elements of the brand’s product, marketing, and commercial go-to-market strategy, the release stated.

Prior to joining Crocs, Inc., Rupert served as the president of adidas North America,  where he led a market of more than $6 billion in revenue and a team of more than 10,000, the release stated. During his 10 years there, he helped adidas from Europe to Russia, changing the brand’s perception, the release stated.

“I’m honored for the opportunity to expand my role within the HEYDUDE brand and ignite the next phase of our journey,” said Campbell in the release. “The HEYDUDE team is incredibly talented and passionate, and I know that with our collaboration, creativity, and passion, we will turn our strategy into reality while deepening the connection to our consumers.”

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