Natural Products  March 6, 2024

Lentiful wins Naturally Boulder pitch slam, People’s Choice Award

BOULDER — Lentiful LLC, a Broomfield-based brand of on-the-go meals made from lentils, won the Naturally Boulder pitch slam and People’s Choice Award last week at the local trade group’s annual gathering in Boulder. 

“We’re incredibly honored to have won this year’s Naturally Boulder Pitch Slam and People’s Choice Award. The support emerging brands receive from Naturally Boulder as a startup, from a tactical and strategic level, is unrivaled in our category,” Lentiful CEO Ben Bacon said in a prepared statement. “There are so many fantastic entrepreneurs and natural food brands in this community who are always willing to help. We’re both lucky and proud to be a part of it.”

Other award winners included:

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  • Brand of the Year: Bobo’s Oat Bars.
  • Emerging Brand of the Year: Hooch Booch.
  • Industry Leader of the Year: Steven Hoffman, founder of Compass Natural Marketing.
  • Service Provider of the Year: Creative Alignments.
  • The Lance Gentry Award: Mad Agriculture.
  • Conscious Business Catalyst: Chris Bentley.

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