Government & Politics  November 5, 2021

Three regional communities win tourism grants

DENVER — Three communities in Northern Colorado and the Boulder Valley have received matching marketing grants that statewide total $710,000.

Longmont, Estes Park and Fort Collins each received $40,000, the maximum allowed amount, to help them with their tourism marketing. Each community will be required to pony up at least $20,000 in order to receive the state assistance.

This grant program, established in 2001, awards funding to eligible applicants for projects that promote Colorado as a tourism destination.

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The Longmont Area Visitors Association Inc. will use its grant to promote its “Visit Longmont, Colorado’s Best Kept Secret” campaign.

Visit Estes Park plans a series of public service announcements around the theme of educating guests to experience the community sustainably.

And Visit Fort Collins plans Basecamp Fort Collins: A Northern Colorado Cycling Adventure Guide.

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