SNEWS rebrands as Outside Business Journal under new corporate umbrella

BOULDER — Outside Inc., the Colorado-based parent company of more than 30 active-living brands including Outside magazine, Yoga Journal, and Backpacker, has rebranded the trade journal SNEWS to Outside Business Journal, and has placed all of the outlet’s content at outsidebusinessjournal.com. 

For almost four decades, SNEWS has reported on the outdoor industry, which will continue under the new name, according to a press release from Outside.

The rebrand includes a new website with advanced digital platforms, a new podcast, and new social media handles. The Voice, the bi-annual print magazine launched by SNEWS in early 2019, is also rebranding to Outside Business Journal. 

The name changes come on the heels of the February rebranding of Pocket Outdoor Media to Outside Inc. when it purchased Outside magazine, Outside TV and other publications. Pocket also bought three divisions of Active Interest Media in August 2020, Big Stone Publishing in October 2020 and FinisherPix sports photography company in November.

“After 37 years as one of the industry’s leading media outlets, the time is right for a rebrand of SNEWS,” said Kristin Hostetter, editorial director of Outside Business Journal. “Our new name is meant to be inclusive and welcoming to everyone who works in the outdoor community. We want everyone to know who we are, what we do, and who we serve. And by bringing together our digital and print entities under one name, we’re creating a stronger, more unified brand.” 

The new Outside Business Journal website also includes the recently launched the Straight Talk Podcast, a continuation of the Straight Talk video series focused on in-depth conversations with thought leaders and change-makers in the outdoor industry.

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