Annett James: Private sector plays key role in combating racism

BOULDER — NAACP of Boulder County president Annett James believes that the recent protests across the U.S. against racial injustice and police brutality have opened the door for America’s business communities to examine their own role in breaking down systemic racism.

To help them, the local chapter launched a corporate membership program in late June for Boulder-area firms. Its lowest levels of membership give businesses access to the NAACP’s company directory, events and memberships for its employees. Starting at $5,000, local NAACP members offer guidance for companies to build and maintain a more diverse employee base.