Outdoor Retailer announces virtual summer show as industry fights out of COVID slump

DENVER — Outdoor Retailer, the outdoor industry’s premier trade show, said this week it would host a three-day virtual event next month following the COVID-19-related March cancellation of the in-person Summer Market.

Outdoor Retailer Online, which will include networking opportunities, educational events and panels with industry leaders, is set for July 21-23. 

Outdoor Retailer senior vice president and show director Marisa Nicholson told BizWest that the decision to cancel the in-person trade show was a difficult one, but the prudent one. 

When the virus broke out in earnest in early March, “there were people who understood immediately…