Yasso bolsters executive team
BOULDER — In the wake of its recent move from Massachusetts to Boulder, Yasso Inc., maker of Yasso Frozen Greek Yogurt bars, has brought on a group of new executives to help lead the firm.
Andy Judd will serve as chief marketing officer, Paul Kenny is Yasso’s new chief customer officer, Robert Machado has been hired as chief supply chain officer and Peter Ricchio is Yasso’s chief financial officer.
“Since officially joining Yasso in July one of my immediate goals was to build a leadership team that had the experience in building and scaling brands so that we could take Yasso’s business momentum to the next level,” Yasso CEO Craig Shiesley said in a prepared statement. “It was important to me to find individuals that not only had both large and small company CPG experience, but also a deep passion for better-for-you food and Yasso.”
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