Gustin to lead Boulder County Business Hall of Fame

The Boulder County Business Hall of Fame has named a new executive director.

Merix Gustin, principal operations director for Plan Ahead Events in Boulder, has been named to lead the nonprofit organization, which encourages business excellence in Boulder County by recognizing and inducting Boulder County business leaders into the Hall of Fame. The organization also provides scholarships to Boulder County high-school graduates attending the Leeds School of Business at the University of Colorado Boulder.

Gustin boasts more than a decade of experience managing event logistics, marketing communications, and fundraising and development.

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“Learning more about the organization this past year, I have found that the current board is full of local leaders who genuinely care about cultivating relationships within the Boulder County business community, and investing in the scholarship initiatives they support,” Gustin said.  “The mission to celebrate the accomplishments of people who have shaped this community rings true to me, and I’m thrilled to be working with them to recognize other professionals who have had a positive impact here throughout their careers, and continue to raise the bar.”