Vertiba has new name, same Salesforce service

BOULDER  — This year’s ranking in BizWest’s Mercury 100 fastest-growing companies brings mixed feelings for the folks at Vertiba, because this will be the last year it qualifies.

In 2016, Boulder-based Gold Salesforce.com partner Vertiba was acquired by Boston-based Publicis.Sapient, the U.S. unit of the advertising group Publicis, which is headquartered in Paris. Publicis bought Sapient for $3.7 billion in 2014 in an effort to beef up the group’s digital business.

In Boulder, “we operated independently up until this year,” explained Vertiba marketing manager Josh Riley. “We have kept the Vertiba brand name and still are a dedicated Salesforce practice. It’s all we do and all we’ll keep doing. We’ll probably come up with a new name as of this summer.”

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Right now, visitors to the Vertiba website jump to the Publicis.Sapient website, but its service to Salesforce.com cloud-computing solutions clients remains the same as it’s been since 2010, when Vertiba was founded by Jim Hooton and Ted Battreall. The name, Riley said, was meant to convey valued trust.

“We went from a fast-growing startup into Fortune 100 work,” Riley said. “We are expanding our capabilities into a lot of the new acquisitions, including the CommerceCloud data management platform.”

Vertiba delivers a full range of services around the Salesforce platform and has completed hundreds of projects, leveraging its skills in consulting, implementation and integration as well as custom cloud application development and support.

The company’s work has included custom apps for health-care systems and several Colorado governmental agencies including the Regional Transportation District, Riley said. The application helps RTD manage assets that are used in the grants it distributes.

The expanded resources after the acquisition helped Vertiba be promoted from a Gold-level consulting partner to a Platinum designation by San Francisco-based Salesforce.com. This elite status signifies its dedication, innovative work on the Salesforce platform and the ability to deliver outstanding results for its clients.

“We’re thrilled to become part of the Publicis.Sapient platform,” Vertiba co-chief executive Battreall said in a media release at the time, “as this will offer us the opportunity to gain access to Publicis.Sapient’s global scale, breadth and complementary capabilities, particularly around marketing and business transformation, areas in which they — and now, we — have a distinct competitive advantage.”

Alan Herrick, CEO of Publicis.Sapient, noted that “the market now demands that companies transform themselves into fully digital enterprises, rethinking and connecting key business activities that together create new business platforms that change the basis for competition and lead to step change improvements in performance. … The acquisition of Vertiba and their deep Salesforce expertise further strengthens our ability to help our clients reinvent the way they interact with their customers, while at the same time driving the technology and operational change needed to support a highly effective digital enterprise.”

View the list 2018 BizWest 500 – Boulder Valley Mercury 100