Vertiba has new name, same Salesforce service

BOULDER  — This year’s ranking in BizWest’s Mercury 100 fastest-growing companies brings mixed feelings for the folks at Vertiba, because this will be the last year it qualifies.

In 2016, Boulder-based Gold Salesforce.com partner Vertiba was acquired by Boston-based Publicis.Sapient, the U.S. unit of the advertising group Publicis, which is headquartered in Paris. Publicis bought Sapient for $3.7 billion in 2014 in an effort to beef up the group’s digital business.

In Boulder, “we operated independently up until…