What you (still) need to know about Search Engine Optimization

If you’re a business owner you’ve probably already heard of Search Engine Optimization, or SEO for short. Maybe you’ve been doing SEO for years, or maybe you’re new to this. Either way, I thought a back-to-basics article would be a good refresher for everyone and a useful introduction for some. Here are the basics of SEO, spelled out. 

What is it?

SEO is the art and science of bringing people to a website from search engines. When someone searches for plumbers in your area, if you’re a plumber then you want to show up in…