How to increase web traffic using Google Search Console

Google has a number of a tools to enable companies to drive the highest possible traffic to their site. One of the most important of these tools is the subject of this month’s column. It’s called Google Search Console, GSC for short. You may have known of it as Webmaster Tools, but it’s been renamed.

It’s hard to understate the importance of Google Search Console. And you don’t have to be a geek to get it.  We’ve used it to drastically increase the traffic to our clients’ websites with just a few tweaks.