Boulder advertising firm rebrands to focus on offering freelance network

BOULDER — Atomic20, an advertising firm that focused on using freelancers, is rebranding as it doubles-down on the contractor and gigging economy.

Chief executive Trish Thomas has renamed the company Teem, and she said the firm will continue to offer advertising, marketing and creative services for clients using Teem’s network of 300 contract workers. That segment of work will be called Teem Creative, and is a continuation of what Atomic20 was doing.

But Thomas said that as her company grew its model of using independent workers, she realized that the gig economy wasn’t going…