Boulder-based Sovrn acquires Zemanta technology

BOULDER — Sovrn, a Boulder-based provider of tools that help online publishers present their content, said on Thursday that it has acquired technology and assets from New York-based Zemanta Inc.

Sovrn has purchased Zemanta’s Editorial Assistant and Related Posts, and the transition of the products to Sovrn should be completed by the end of September.

Financial terms of the deal between the two privately held companies were not disclosed.

The purchase does not include any Zemanta employees. Zemanta will continue to focus on its Zemanta One marketing content-distribution platform.

The Editorial Assistant and Related Posts products, with more than 260,000 active WordPress installs, enable publisher to more easily create and distribute content, according to a company statement.

“With this acquisition, we’re giving publishers editorial and content creation technology that helps them write better, more relevant and richer content,” Walter Knapp, Sovrn’s chief executive, said in a prepared statement. Knapp said the products will enable publishers to access a larger audience of readers through related content suggestions for text, images and video.

“Tools like these that place a high value on content creation and relevancy are part of our ongoing mission to provide publishers more ways to succeed.”

Sovrn has 150 employees in Boulder, plus offices in Denver, New York and London.

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