Boulder-based Sovrn acquires Zemanta technology

BOULDER — Sovrn, a Boulder-based provider of tools that help online publishers present their content, said on Thursday that it has acquired technology and assets from New York-based Zemanta Inc.

Sovrn has purchased Zemanta’s Editorial Assistant and Related Posts, and the transition of the products to Sovrn should be completed by the end of September.

Financial terms of the deal between the two privately held companies were not disclosed.

The purchase does not include any Zemanta employees. Zemanta will continue to focus on its Zemanta One marketing content-distribution platform.

The Editorial Assistant and Related Posts products, with more than 260,000 active WordPress installs, enable…