Boulder-based BackJoy pulls in $2.3M in new funding

BOULDER – BackJoy Orthotics LLC, which makes products to help people improve their posture, has raised $2.3 million through a new equity funding round.

The company, headquartered in Gunbarrel, disclosed the financing in a recent filing with the U.S. Securities and Exchange Commission.

Company officials could not be reached for comment Thursday.

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Founded in 2005, Backjoy started with a cushion for chairs to help people improve posture while sitting at their desks. Founder and CEO Bing Howenstein moved the company from Los Angeles to Boulder in 2011 as BackJoy shifted from direct sales to more of a wholesale and retail model.

The latest funding follows an $8.7 million investment from Sandbridge Capital in 2014 that BackJoy officials said at the time would help the company ramp up its footwear and apparel product lines.