Forcing yourself to attend a networking event? Take courage.

Here are some principles of successful business marketing: No matter how much you stay “top of mind” in front of your customers online — via social media posts, email blasts and blogs — there’s still a place for real human, 3-D, eye-sparkling contact.

Here are some fundamentals to make your face-to-face business development work wonders. Whether at a trade show, a chamber leads group or a meetup event, being there in person is a chance to impress.

One of my favorite quotes comes from Jeffrey Gitomer. He says in “Networking Your Way To Rich Relationships” that you do business…