GoLite founders raising up to $1.4M to revive product line with My Trail Co.

BOULDER — Demetri “Coup” Coupounas and his wife Kim, co-founders of now-defunct outdoor retailer GoLite, are resurrecting their old product line under the new brand My Trail Company, seeking between $500,000 and $1.4 million from investors in a direct public offering.

Coup Coupounas began soliciting a customer email list of about 142,000 people last week in search of investors. The goal is to raise the first $500,000 this year and begin selling products online, with an eye on opening the company’s first retail stores along the Front Range in 2016.

GoLite, formally Coupounas LLC, was founded in 1998 and became noted for…