Social media is your fat mother-in-law

Social media was the shiny new object in the room we thought would level the playing field, and give us access to new customers for free. What we found out is that social media is like your fat mother-in-law. She must be fed. Often. And you must understand what the biddy eats, and that if you withdraw her food or offer her the wrong diet, she will morph into a digital Godzilla and turn your brand into a punchline.

So, before you jump onto this treadmill, here are a few things you need to know about social media in order to be…