BackJoy raises $8.7 million

BOULDER – BackJoy Orthotics LLC, which makes a variety of products to help people improve their posture, has raised a new $8.7 million round of equity funding according a recent regulatory filing.

In November, Boulder-based BackJoy announced that Sandbridge Capital had acquired a minority stake in the company, though terms of that investment were not announced at the time. But BackJoy CEO and founder Bing Howenstein confirmed that the new funding is from the Sandbridge deal and will help fuel his company’s growth as it ramps up its footwear and apparel product lines.

Founded in 2005, BackJoy has its corporate headquarters in…