Entrepreneurs / Small Business  December 12, 2014

Put money back in your pocket with Web apps

Web applications are programs that use a remote server to deliver information through the Internet to a browser. Applications can be as minimal as a community message board or as complex as a program that runs entire daily business functions.  When you consider the time and energy saved by using Web-based applications, it’s clear that they actually can put money back in your pocket at the end of the day.

They improve employee productivity and efficiency, allow easy access to information and data online from any location at any time, improve interconnectivity with consumers and business partners, allow management of multiple business function and are easy to use and comprehend.

Web applications can be as simple or complex as the business chooses them to be. They also can start with a very basic structure and have additional functions added as needed.

The following examples highlight the differences between simple versus complex Web-based apps:

Google Calendar is a simple Web application. It allows users to quickly create events, such as “Client Meeting, 9 a.m, 123 Main St.,” and then populates an online calendar which can be accessed through the PC, phone, etc.

The best part of this application is the straightforward way that it helps users organize their schedule personally and with co-workers. Additionally, you can create different calendars to share with different people – a “kid’s calendar” versus a “business calendar.” You can view both the kid’s and business calendars at the same time, or you can deselect one calendar to focus on another. It is a very useful tool with a simple concept.

Complex web applications can manage entire daily business operations. Basecamp is a great example of a complex app. It is a project-management tool that helps users manage multiple projects with to-do lists, file sharing, messaging, event calendars and time tracking.

Using Basecamp enables employees to manage their time, tasks and projects in an organized way, making life a lot easier for business owners. While these complex applications often incur a much larger price tag, the ease of use that comes with them makes these programs a cost-effective tool when considering return-on-investment over the long haul.

Hans Broman, a sales and marketing strategist at iPoint in Fort Collins,
can be reached at
[email protected].

Web applications are programs that use a remote server to deliver information through the Internet to a browser. Applications can be as minimal as a community message board or as complex as a program that runs entire daily business functions.  When you consider the time and energy saved by using Web-based applications, it’s clear that they actually can put money back in your pocket at the end of the day.

They improve employee productivity and efficiency, allow easy access to information and data online from any location at any time, improve interconnectivity with consumers and business partners,…

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