Women have edge in crowdfunding success

Women entrepreneurs appear to be better at raising money for their startup companies using online crowdfunding sites than do their male counterparts.

A recent study conducted by researchers at Columbia and New York universities found that female entrepreneurs have greater success than do males in raising money online via crowdfunding campaigns such as KickStarter and Indiegogo.

The study evaluated more than 1,250 projects and concluded that women were 13 percent more likely to meet their funding goals than were men. 

Of all of the factors that could be contributing to this phenomenon, Jason Greenberg of New York University, who…