February 21, 2014

Ways to learn what those click-throughs really mean

Clients often ask, “How will I know when this marketing ‘stuff’ is working?” They know it should work, but they don’t know how – kind of like when P.T. Barnum, of the Barnum and Bailey Circus, said he knew that 50 percent of his advertising was effective; he just didn’t know which 50 percent!
There is a science to the art of marketing, no doubt about it – and more so with digital marketing than ever. In the old days, you didn’t really know whether your television advertising worked – you waited until the end of the year and…

Sign up for BizWest Daily Alerts
Closing in 8 seconds...