October 11, 2013

Oskar Blues crafts life in fast lane

This is a drinking and driving story that could end up a marketing coup.

Oskar Blues Brewery is about to gain some national traction in NASCAR’s fast lane.

In a one-race deal, Longmont-based Oskar Blues is serving as the lead sponsor for driver Landon Cassill and the JD Motorsports team in the Dollar General 300, a NASCAR Nationwide Series race at Charlotte Motor Speedway.

The speedway is a two-hour car ride (that’s sticking to the speed limit) from Oskar Blues’ new brewery in Brevard, North Carolina, smack in the middle of NASCAR country.

The red, white and blue Dale’s Pale Ale logo will grace…

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