Define your brand; tune into your unique worth

If you were asked to describe your personal brand, it is likely that you would find yourself at a loss for words. You might think, “Brand? I don’t have a brand.” The truth is that whether we know it or not, we brand ourselves every day.

We transmit our personal brands in the emails we send, the clothes we wear and the way we behave under stress. We convey our brands through the causes we support, during interviews, sitting in workshops, chatting over coffee and standing on the sidelines of our kids’ soccer games.

A personal brand can best be described as…