February 1, 2013

FlixMaster lands VC for interactive video

By

BOULDER — FlixMaster Inc., a Boulder-based creator of a software platform that gives an online video interactive capabilities, has secured $1.1 million in additional funding from a syndicate of investors led by New York-based investment firm Golden Seeds.

FlixMaster’s Enterprise Video allows viewers to click on products in a video and drop them directly into a shopping cart or launch product specifications from the video.

“The trick is to capture a viewer’s interest and get them to act without forcing them to another page,” said Erika Trautman, chief executive of FlixMaster, who co-founded the company with Cameron McCaddon. “This is a subtle…

Ken Amundson is managing editor of BizWest. He has lived in Loveland and reported on issues in the region since 1987. Prior to Colorado, he reported and edited for news organizations in Minnesota and Iowa. He's a parent of two and grandparent of four, all of whom make their homes on the Front Range. A news junkie at heart, he also enjoys competitive sports, especially the Rapids.
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