November 16, 2012

Proper promotion

By

You’ve got a great idea for an event. You’ve found the perfect venue. You’ve contracted for super food. Now make sure you have the attendance to make it a success.

Reaching people who will want to attend your event is critical, and a four-pronged approach is the best: use newspapers, radio, television and the Web to get the word out.

Make a list of all the newspapers and radio and TV stations that reach your target audience.

Spend some time calling around to find the people who handle event coverage at these news outlets. Provide them with a press release with information about…

Ken Amundson is managing editor of BizWest. He has lived in Loveland and reported on issues in the region since 1987. Prior to Colorado, he reported and edited for news organizations in Minnesota and Iowa. He's a parent of two and grandparent of four, all of whom make their homes on the Front Range. A news junkie at heart, he also enjoys competitive sports, especially the Rapids.
Categories: BizWest Publications Boulder 150
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