Booking basics – what you need to know to plan your event

As Director of Sales and Marketing at the Hotel Boulderado in Boulder, Colo., Jennifer Robinson helps to plan numerous business events every year. Each event unique in its own way. Robinson said it’s important for businesses to have a good grasp on who will attend the event, and the type of services required for the event.

“You need to know who your attendees are,” Robinson said. “The questions to ask are ‘What are you trying to accomplish? What is your budget and how you can get there?’”

Across the nation, millions of conferences and business meetings are hosted each year, ranging from…