Want to catch customers? Stop running with the herd

You’re struggling to stand out from the crowd. You sell a product that is available from competitors as well, and you only have a limited number of things you can do to change the product itself.

You’ve tried lowering the price.

You’ve bought bigger ads.

You ran a promotion to get customers buying a bundle of products.

At the end of the day, each of these created some interest, but not as much as you’d hoped. It was expensive, and you’re not sure it’s built up any customer loyalty at all.

Maybe the problem is this: You’re doing the same thing as everyone else. You’re…