October 28, 2011

Business leaders, city, should back Cycling Challenge

It’s time for Boulder business and government leaders to join the pack.

The recent USA Pro Cycling Challenge bike race generated $83.5 million in economic impact for the Colorado economy. That’s according to the latest numbers from organizers of the weeklong, 518-mile event.

IFM, a sports research firm, studied the economic impact and found that $67 million was generated in food, transportation, lodging and entertainment spending by about a million spectators, with the balance coming from participants, sponsors, staff and other contributors.

Boulder, unfortunately, saw none of that impact, as the city was not on the route. Communities for the inaugural event, which…

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