Level 3 targeting wholesale customers

BROOMFIELD – Internet infrastructure and service company Level 3 Communications Inc. has started a new “wholesale partner program.”

With the new program, wholesale Internet fiber carriers can better resell the company’s services to customers who aren’t currently in their service regions, Level 3 (Nasdaq: LVLT) said in a statement. Level 3 has had a wholesale reseller channel in the past, but this is its first dedicated “wholesale partner program” – which includes a dedicated sales team and customer ordering options, said Monica Martinez, a Level 3 spokeswoman.

Broomfield-based Level 3 is known for providing the broadband fiber on which the Internet runs, both domestically and internationally. In recent months, the company has partnered with Netflix Inc., (Nasdaq: NFLX) the movie rental provider, to offer streaming video to customers.

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Level 3’s portfolio includes services like: telephone service over the Internet, which is called Voice over Internet Protocol, or VoIP; data center networking; online security; and online “adaptive” cloud computing, a process in which Internet users can all use online networks and data centers to store data and run applications instead of relying on their own personal computers to do the work.

On the infrastructure side, Level 3 offers its services in both the “metro” realm, or service in cities, and the “long-haul” realm.

Separately, Level 3 said Monday it has been chosen to provide the content delivery network to support the worldwide online delivery of game content for the Berlin-based Frogster Group, an international online games publisher with 5 million or so game users. Frogster’s online game titles include the Runes of Magic, a multiplayer game played online against others. Terms of the deal were not disclosed. Frogster parent Frogster Interactive Pictures AG is listed on the Frankfurt stock exchange (FRGG.DE/FRG: GR).