NHL, Spiderman creator Stan Lee team up for Guardian Project

The National Hockey League has suffered from poor ratings, poor attendance and a general disinterest in the league since its work stoppage in 1999. Which is why it may be even more interesting that the NHL is behind one of the most creative campaigns to ever promote a sports league.

Stan Lee, the man behind comic book heroes such as Spiderman, X-Men and Iron Man, will be unveiling 30 new “Guardians,” representing each team in the league. The Guardians will have their own unique special powers representative of the specific team and city.
 
The Guardians, whose…