Be Careful Who You Dis…

You never know who your next referral will come from (or not)

The hard way to build your business base is to crab your way through one sales call after another hoping that your pitch, your skillful handling of objections, and your super duper closing skills will make some sales and help you reach your goals.

That’s traditional sales. Purely transactional. I’m the seller, you’re the buyer, let’s do business.

If you believe that’s working for you these days, you’re either extremely lucky or, well, delusional.

If everybody sells (yes, the title of this blog) it stands to reason then everybody can unsell. Your…