Sustainability not just for ‘green’ initiatives

Today, organizations are making increasingly difficult and complex decisions. An adverse business climate means they must consider their long-term sustainability plan when reviewing revenues and preparing budgets.

By “sustainability,” I mean much more than the current practice toward green initiatives and business models. Sustainability also spans a multitude of topics: stewardship of resources; best practices; reputation and customer service; leveraging technology; and benchmarking results. What will make our businesses sustainable? What is the key component that will deliver results in all these areas?

Look within. People are the key to sustainability in your business. People generate ideas. They are the leaders,…